The Communications and Media Management concentration, one of the first of its kind in a business school, is designed for students pursuing management careers in broadcasting, public relations, newspaper or magazine publishing, and new media. It also provides the financial and marketing expertise needed to attain top management positions in the communications industry.

The MBA in Communications and Media Management consists of 60 credits; additional prerequisites of up to nine credits in economics and quantitative methods may be required. Please refer to the MBA Concentrations main page for prerequisites, core courses, and other requirements for the program.

Click here to print this concentration's Program of Study Sheet.

Concentrations (five courses, 15 credits)

Students concentrating in this area can organize their course work along three different tracks:

1. Media and Entertainment Industries

• CM7500 Media and Communication Industries
• CM7502 The Entertainment Industry
• CM7510 Broadcast Management
• CM7543 Newspapers, Magazines and their Electronic Ventures
• CM7554 New Media and Mass Communication
• CM7556 New Media and Communication Law
• Or special topics courses, CM7599, which may cover such topics as the broadband revolution, economics of media industries, regulation of electronic media, managing across media and global/international communications.

2. Media Management

• CM7500 Media and Communication Industries
• CM7504 The Book Publishing Industry
• CM7510 Broadcast Management
• CM7514 Broadcast and Cable Marketing and Advertising Sales
• CM7543 Newspapers, Magazines and their Electronic Ventures
• CM7556 New Media and Communication Law
• CM7558 Business and the Mass Media
• Or special topics courses, CM7599, which may cover such topics as the business of sports television, the music industry, among others.

3. Management and Corporate Communication

• CM7500 Media and Communication Industries
• CM7550 Executive Communication
• CM7525 Cross Cultural Communication and Negotiation
• CM7531 Communicating Corporate Image and Responsibility
• CM7533 Persuasion in Public Relations
• CM7537 Coping With Global Corporate Crisis

Top of page