The Marketing MBA concentration is designed to provide the necessary foundation for students planning careers in marketing management, product management, or the various fields of promotion.

This foundation includes the following attributes:

1. The current marketing environment and the analytical techniques required to evaluate elements within it, such as consumers, competitors, marketing intermediaries, and marketing resources.
2. Marketing strategy, its formulation, implementation and evaluation.
3. The variables of the marketing mix (product, distribution channels, pricing, and promotion) necessary to deliver goods and services profitably.
4. The economic, social, political and technological changes affecting the field.

The Master of Business Administration in Marketing consists of 60 credits; additional prerequisites of up to nine credits in economics and quantitative methods may be required. Please refer to the MBA Concentrations main page for prerequisites, core courses, and other requirements for the program.

Click here to print this concentration's Program of Study Sheet

Suggested Marketing Specializations

1. Marketing management

• MK7730 Marketing Research
• MK7765 Sales Management
• MK7720 Consumer Behavior
• MK7746 Business-to-Business Marketing
• Plus one other Marketing (MK) course

2. Product management

• MK7730 Marketing Research
• MK7790 Product Management
• MK7720 Consumer Behavior
• MK7792 New Product Development
• Plus one other Marketing (MK) course

3. Advertising management

• MK7730 Marketing Research
• MK7720 Consumer Behavior
• MK7755 Advertising and Media Planning
• MK7795 Direct Marketing
• MK7782 Public Relations as a Management Tool

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